Hello Sales Professionals, Business Enthusiasts, and Small Business Owners,
Welcome to this week’s edition of Learn More, Sell More, where I share actionable strategies, transformative mindsets, and lessons learned from my journey to help you excel in sales.
🎯 From Corporate to Small Business: My Transformation Journey
Seven years ago, I took the leap from my corporate career at 40, stepping into the uncharted waters of small business ownership. While I brought 20+ years of sales and leadership experience, the challenges of adapting to small business needs were humbling.
Key lessons from my journey:
- Corporate skills don’t always translate into small business success.
- Shortcuts lead nowhere.
- Resilience and persistence are the real game changers.
Today, the London School of Sales supports those who want to improve their sales skills and SMBs striving to grow their businesses. Our programmes are designed to meet the unique needs of different sales roles – from business owners to sales managers and sales teams. I share my experiences to demystify sales and empower others.
Reflection:What’s the biggest lesson your journey has taught you?
🧠 Transforming Your Sales Mindset: The 4-Step Reinvention
Sales success starts with a proactive mindset. Here’s how I reinvented my approach:
- Embrace Feedback: Turn critiques into opportunities.
- Deeply Understand Clients: Dive into their challenges and goals.
- Communicate Swiftly: Build trust with quick responses.
- Proactively Maintain Contact: Stay engaged with insights and updates.
Results?
- Retention rate soared from 60% to 95%.
- Built mutual respect and trust.
- Boosted team confidence and client satisfaction.
Lesson: Long-term growth requires consistent effort, not quick fixes.
🚀 Case Study: Boosting Sales Without Increasing Ad Spend
One of my clients struggled with lead conversion and long sales cycles, despite generating 40–50 monthly leads through Google Ads. Here’s how we turned things around:
- Mapped the Client Journey: Understood where each lead stood before progressing.
- Implemented Qualification Steps: Ensured leads were ready before moving forward.
- Redesigned the Sales Process: Defined roles, responsibilities, and clear stages.
- Analysed Data for Insights: Identified bottlenecks using metrics.
Outcomes:
- Clear success metrics for leadership.
- Sales teams knew exactly how to progress opportunities.
- Time saved by focusing on qualified leads, avoiding unnecessary demos.
Takeaway: A refined sales process drives better conversions. It’s not about spending more on ads but optimising the way you engage with leads.
Have you experienced similar challenges?
💡 Your Weekly Takeaway
Sales is not just a job; it’s a journey of growth, adaptability, and consistent effort. Whether you’re refining your mindset, transforming processes, or tackling challenges head-on, every step takes you closer to success.
Have questions or challenges in your sales journey? This week, we hosted our “From Guesswork to Precision: Building a Scalable Sales Process for 2025” webinar, where we offered 1-1 strategy calls to businesses looking to build their 2025 sales processes. Interested in a personalised session? Let me know.
Vinit Shah Founder, London School of Sales
